SENIOR ASSOCIATE, Bilingual Recruiting and Marketing : Latino Markets - (albuquerque, new mexico) in Albuquerque, New Mexico For Sale

New York Life Insurance Company ("New York Life") is the largest mutual life insurance company in the United States*. Founded in xxxx, New York Life is headquartered in New York City, and is one of the most financially strong and highly capitalized insurers in the business. At year end xxxx New York Life had a total surplus of 21.141 billion and holds the highest possible financial strength ratings currently awarded to any life insurer from all four of the major ratings agencies: A.M. Best, A++; Fitch AAA; Moody's Aaa ; Standard and Poor's AA+. (Source: Individual Third Party Ratings Report as of 6/18/14)
Financial strength, integrity and humanity-the values upon which New York Life was founded-have guided the company's decisions and actions for nearly 170 years.
*Based on revenue as reported by "Fortune 500, Ranked within Industries, Insurance: Life, Health (Mutual)," Fortune Magazine, May 20, xxxx. See money.cnn/magazines/fortune/fortune500/xxxx/faq/ for methodology
General Profile:
The Senior Associate/Bilingual Recruiting and Marketing individual responsibility is to support the Latino Market sales and
recruiting strategy. The Senior Associate role is to help build an incremental unit of successful Hispanic Market New
York Life Agents that contribute substantially to the overall growth of the General Office and the Hispanic Market. The
Senior Associate will engage the Hispanic community to drive sales and recruiting growth objectives.
This will include:
:Work with local management and the Home Office to build the Hispanic Market recruiting and marketing plans.
:Coordinating Home Office Recruiting and Marketing programs within the General Office.
:Working with Hispanic business, community, and professional organizations in all surrounding municipalities. One must be an active participant to leverage opportunities to market to their constituents.
:Identifying and executing all Hispanic market community affairs events where the General Office can actively participate for sales and recruiting lead generation.
:Manage local Hispanic recruiting and marketing event schedule and communications.
:Assist the Hispanic Market Unit (Home Office) to implement local corporate and agent coop branding initiatives to communicate a uniform message locally, and effectively leverage for sales and recruiting results.
:Disseminate Hispanic marketing materials for new agents i.e. Welcome Kit, Relationship Marketing System Materials (RMS), New Agent Brochures, etc. Work with new agents to enroll them in fast start initiatives, Company sponsored programs, and specific Hispanic marketing activities.
Qualifications:
:Excellent written and oral communication skills.
:Must have an indepth understanding of the Hispanic culture and community.
:Bilingual (English/Spanish) required, verbal and written.
:Above average technical skills (MS Word, Excel and PowerPoint).
:Must be familiar with the areas surrounding the General Office and have existing relationships with local Hispanic community based, business, and professional organizations and companies.
:Strong organizational skills, detail oriented.
:Insurance Field sales experience, a plus.
:Should have at least five years of professional business experience and/or a minimum of two years insurance sales experience or executive recruiting experience.
Decision Making:
:This individual will have day:to:day decision making authority, and will present recommendations to the CVP and Managing Partner for all strategic Hispanic Market recruiting initiatives for the office.
Communication Requirements:
:The Senior Associate will communicate regularly with the CVP : Hispanic Field Market Managers, Managing Partners, Development Managers, Recruiters, and the Hispanic Market Unit in Westchester, NY.
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EOE M/F/D/V
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